Logo

  • Home
  • Agency
  • How We’re Built
  • Work
  • Sports Marketing
  • News
  • Contact

LARRY JOHANNES

October 1, 2013

Share Share on facebook
Facebook
Share on twitter
Twitter
Share on google
Google
Share on linkedin
Linkedin
Share on pinterest
Pinterest
Share on email
Email

Larry has developed award-winning creative for a diverse range of automotive, consumer electronics, durable consumer goods, telecom and healthcare clients. His experience and unique client-side perspectives ensure that Willow St. provides creative ideas that aren’t just engaging but also deliver measurable marketing results.

Larry began his career in Chicago as advertising director for FMC Corporation. He then went on to help Uniden Corporation become a global leader in consumer electronics. There, he and his marketing teams helped achieve #1 market share in three different CE categories as corporate revenue increased by over 600%.

Most recently, Larry served as the Vice President of Strategic Marketing for TTI Mouser, now one of the world’s largest resources for semiconductors and electronic components. Prior to that, he was the Senior Vice President of Marketing for Siemens.

Larry has also developed successful sports marketing partnerships for brands like Harley Davidson, NASCAR, IndyCar, Golden Bear, Trek Bicycles, Livestrong, Susan G. Komen, Duracell and the US Air Force. In 2013, Larry’s partnership with CoPilott Motorsports and KV Racing Technology led to sports marketing gold, a win at the Indianapolis 500 with Tony Kanaan behind the wheel.

We have something to prove

Willow St Motorsports

October 5, 2022

Read More...

The Mystery of A113 – From Pixar to the Simpsons

July 24, 2017

What do all these films and shows (that often compete with each other) have in common?

Read More...

NATIONAL OVARIAN CANCER COALITION DELIVERS HARD-HITTING MESSAGE FOR SEPTEMBER NATIONAL OVARIAN CANCER MONTH

September 1, 2016

National Ovarian Cancer Coalition and Willow St. kick off September Awareness Month with hard hitting campaign.

Read More...

Our Favorite Tech From CES 2016

January 20, 2016

The Willow St. team traveled to the 2016 Consumer Electronics show to support our clients, meet some new partners, and, well, to play with lots of cool new tech toys. Here’s a brief summary of our favorite new gadgets.

Read More...

You can check out anytime you like, but you can never leave

January 19, 2016

Remembering the incredible music of Glenn Frey.

Read More...

Remembering the Dream – MLK Day 2016

January 18, 2016

Honoring the legacy of Dr. Martin Luther King, Jr, 1929 -1968

Read More...

Much Better than Your Modern Word-Art

January 14, 2016

I would say “this ain’t your Grandpa’s Word-Art!” but, actually, it is. And it’s much better than yours.

Read More...

Hollywood’s Heavy Hitters (And Even The POTUS) Filmed a PSA Denouncing Sexual Abuse of Women

May 15, 2014

In a new campaign released by the White House, several celebrities and even The President himself speak out against sexual abuse against women.

Read More...

Wow Her with…Kentucky Fried Chicken?

May 14, 2014

If she’s excited to get a chicken corsage, she’s probably the one

Read More...

Thai Life Insurance Asks You To Believe in Good

May 9, 2014

Ads are a chance to make people think and change how they think about life – a chance rarely taken

Read More...
Next Page »
facebook twitter linkdin youtube
3900 Willow St. Second Floor Dallas, TX 75226 USA
LJohannes@willowstagency.com 972.898.3141
Willow St. Agency 2023 © All rights reserved.