Larry has developed award-winning creative for a diverse range of automotive, consumer electronics, durable consumer goods, telecom and healthcare clients. His experience and unique client-side perspectives ensure that Willow St. provides creative ideas that aren’t just engaging but also deliver measurable marketing results.
Larry began his career in Chicago as advertising director for FMC Corporation. He then went on to help Uniden Corporation become a global leader in consumer electronics. There, he and his marketing teams helped achieve #1 market share in three different CE categories as corporate revenue increased by over 600%.
Most recently, Larry served as the Vice President of Strategic Marketing for TTI Mouser, now one of the world’s largest resources for semiconductors and electronic components. Prior to that, he was the Senior Vice President of Marketing for Siemens.
Larry has also developed successful sports marketing partnerships for brands like Harley Davidson, NASCAR, IndyCar, Golden Bear, Trek Bicycles, Livestrong, Susan G. Komen, Duracell and the US Air Force. In 2013, Larry’s partnership with CoPilott Motorsports and KV Racing Technology led to sports marketing gold, a win at the Indianapolis 500 with Tony Kanaan behind the wheel.