Doberman plus Chihuahua plus Sarah McLauchlan Equals Superbowl Commercial Weirdness
If an ad ever mentions the words “Hi. I’m Sarah McLauchlan.” you usually either flip away or grab a tissue, because you’re in for a good cry. This year during the Super Bowl, McLauchlan will be getting out her guitar for some laughs in a bit of self-satire in Audi’s strikingly strange commercial about a doberuahua – the offspring of a doberman bred with a chihuahua.
The new ad preaches against compromise as it explores the catastrophic consequences of a couple compromising on which breed of dog they want. At the end of the ad, there’s a sweet plug for adoption from local shelters as the couple opts for a rescued mutt.
This message is one near and dear to the hearts of all of us here at Willow St. Our own agency canine/social media expert Marshall (seen below), gives this one a huge paws up.