Dermablend Models Expose Flaws To Show Their True Beauty
Not many beauty companies would encourage women to remove their product as part of their marketing effort. But in these powerful videos by Dermablend Professional, we meet two women who’ve struggled with skin conditions that don’t fit our standard definition of “beauty.” Both Cassandra Bankson and Cheri Lindsay strip their Dermablend makeup, revealing severe acne in the first video, then the skin pigment condition Vitiligo in the second. Their transformation is somewhat shocking. However, it provides validity to the women’s claims that they use makeup not to cover up their true selves, but to make it easier for people to look past the physical, and take the time to learn who they really are.
Women are bombarded with daily messages of how we should dress, look, and act. Removing makeup to reveal our flaws is completely opposite from the advertising we’re used to. In particular, makeup advertisements are always claiming to cover this and fix that, with the promise to make us fit pop culture’s almost impossible beauty standards. A big thank you to Cassandra and Cheri for being brave enough to put it all out there, and for encouraging other women to do the same. A big, “hell yes” to all women feeling empowered and beautiful, both with and without makeup.
