Thera-Gesic: It’s True What They Say About Goat Tears
Mission Pharmacal didn’t want an ad. They wanted to get people talking. But with internal medicines gaining popularity, no one was saying much about topical pain ointments — which meant that their product, Thera-Gesic, wasn’t selling as well as it had in the past. That said, the folks at Wal-Mart were ready to pull the product off their shelves.