Mouser Electronics: Tony Kanaan/Indy 500 Victory
Where would you expect the world’s most advanced electronics to prove their performance? How about on an Indianapolis 500 – winning car? Tony Kanaan was due: The 500 had eluded him for over a decade. Mouser Electronics was ready: They were emerging as an innovative partner for leading–edge design engineers.
In 2013, “TK” took the Mouser brand to this key demographic like never before. Mouser was able to establish their brand as leader, leverage the kind of PR every brand only dreams of and be in the winner’s circle for Tony Kanaan’s historic win at Indy.
Video Producer: Erik Smith, Mouser In-House Marketing